Development and Improvement of New Car Sales Operations

In order to achieve professional goals, all companies demand their organizations to work effectively. Being effective carries out a larger meaning than ticking the box in a to-do list. It requires a structural change in the work the process and the organization. With our expertise, all procedures and processes are audited and monitored with health-check tools which provide relevant information to structure action plans. The processes from production to delivery will also be evaluated with certain KPI’s that action plans are structured on clear and solid facts. We provide services for the following certain topics;

· Product Positioning and Pricing

· Vehicle Ordering and Pipeline Management

· Retail and Fleet Sales Management

· Sales Campaign Management

· Market Analysis

· New Car Trade-in

· Delivery Process

· New Car Legislations

· KPIs

Development and Improvement of Used Car Sales Operations

The used car business is always considered as the second business of car dealerships. Most of them manage the used car business to support their new car operations. The importance of the business shows itself when the new car supply decreases or when additional cash flow is required. The used car business has to be perceived as a separate profit center that can provide a better profit than new car sales with specialization. This requires program development and structuring, process implementation, and coaching. The below items are the list of services we provide for the development and improvement of used car operations;

· Used Car Program Development (incl. Corporate Identity)

· Development and management of Used Car Network

· RV Studies

· Used Car Market Analysis

· Used Car Wholesaling

· Dealer Used Car Sales Operations

- Stock Management & Sourcing

- Pricing (Purchasing & Sales)

- Appraisal

- Refurbishment and Reconditioning

- Physical Display and Online Display

- Lead Management and Sales Funnel Operations

- Used Car Trade-in

- Development of Warranty-

- Delivery

· Related Legislations

· Related KPI ‘s

Dealer Network Development

The core of the car business relies upon the development of a healthy dealer network with strong and ambitious investors. These investors have to be selected carefully with precision as they are going to be the future partners of the business. Thus creates a requisition of the designation of locations and candidates with the information and KPI’s gathered from the market. An OEM should provide the franchise standards to its network so that the brand and its sales/service points are perceived as one. The dealers are required to deliver the same service quality with the given operating standards. The audits and performance tracking should also be considered as the main pillars of evaluation. Our expertise can guide your company for the following items;

· Designing Dealer Network Structure (Number of Dealers, Locations, Capacities, etc.)

· Providing the standards of the franchise at the network (Corporate Identity)

· Delivering high and equal service quality at all distribution and service points

- Dealer HR Recruitment & Orientation

- Preparation of Premises compatible with Corporate Identity standards

- Initial Stock Planning

· Design and Implementation of Dealer Operating Standards

· Designing Dealer Audit Standards and Procedures

· Dealer Score Card and Performance Management

Improving Customer Journey & Satisfaction

“Customer is the King”, the phrase has not changed for decades and it seems it will stay for a long time considering the competitive car market with multiple brands and suppliers. A company is good as its quality customer data. The CRM strategy will be successful and customer behavior can be understood clearly only if the customer data is high-quality. Every unit in a car company should respect the importance of the consumer data from new car sales to aftersales, from marketing to spare parts, from used cars to accessories. Structured consumer data stored in a proper IT system can allow the company to apply its CRM strategies and life cycle programs. We provide services for the below items;

· Structuring Customer Data Base and System Development

· Developing CRM Strategy

· Life Cycle Management and Loyalty Programs

· Customer Satisfaction Analysis

· Mystery Shopping Analysis (Physical and Online)

· Legislations (Consumer Law and GDPR)

IT Solutions for Importers and Dealers

The major mistake of the Importers or the National Sales Companies in the automotive business is to run separate softwares with dealers which do not or hardly communicate with each other. Too many silos reduce work efficiency. The big picture should include all the departments with all their services and processes under a single unique tailor-made program designed for the brand. The system should assist the departments to run their campaigns and calculate dealer performances and bonuses. The system should be adequate to give services on customer data to vehicle pipeline, offer management to delivery, campaigns to bonuses. The system should also be supportive of financials. In order to have a good DMS, we provide services upon;

· System Analysis and Design

· Module Testing

· Implementation

· Training and Deployment

· Support and Maintenance

Corporate Identity Auditing of Importers and Dealers

The history of auditing started with financial audits. In time, as the OEMs’ developed their franchise with brand corporate identity and auditing the CI of dealers has become one of the significant application that was run by the OEMs.

The most crucial item of the audit is the audit template which is generally prepared by the OEM and applied by the auditor. If required, our company can produce an audit template for your company after acquiring process and field analyses that will create the base of the audit infrastructure.